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Alcatel-Lucent 5920 Multimedia Content Manager4

Multiscreen ﬂexibility with the

Alcatel-Lucent 5920 MCM

Tools for maximizing content

revenues

With the Alcatel-Lucent 5920 MCM,

you can capitalize on the enormous

growth potential of the content and

advertising market and dramatically

increase content-related revenues:

•Leverageyourinvestmentsin

existing content services and infra-

structure

•Usepowerfulmarketingtools

•Increasetheamountandvariety

of content offered, with off-deck

partners and shared storefronts

•Captureanduseyoursubscriber

data to deliver personalized mar-

keting and advertising campaigns

•Provideauniedsubscriberexperi-

ence across content types, devices

and networks

Key features

•Multiscreen–mobile,PCandTV

•IPTVon-demandcontent

•VoD,streamingandliveservices

•Enhancedvideo-processingworkows

•Expandedcontentpartneringandpartnermanagement

The Alcatel-Lucent 5920 MCM is a multiscreen software platform that allows

you to orchestrate the marketing, retailing and delivery of all content —

applications, video, music, ringtones, news — and content services on any

screen based on individual preferences, thereby integrating and enhancing

the end-user experience.

Powerful components

The Alcatel-Lucent 5920 MCM is a key component of a service-delivery plat-

form (SDP) and provides its core capabilities to all connected services —

on-network and off-network — on all screens. With its IPTV on-demand

content features, the Alcatel-Lucent 5920 MCM is a “must-have” upgrade

for IPTV solutions and broadband on-demand offers.

The solution consists of the following elements:

•ServiceandDeliveryOrchestrator

•ContentandStorefrontManager

•Subscriberportals

•Marketing

•Rating

•Delivery

•DigitalRightsManagement(DRM)

•Mediator

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